The family naming game

What would you call it?

Look at an everyday thing. Make up a better name. The sillier, the stickier.

Here's a thing...

A mystery thing waits for a new name.

Ice lolly, also known as Licky Sticky

A classic Namey Looky moment

What would you call an ice lolly?

Licky Sticky

That is exactly the kind of answer we love.

Three tiny steps

How it works

01

Look

Pick a thing in front of you.

02

Name

Give it a wonderfully wrong new name.

03

Laugh

Keep the good ones for ever.

On its way

More ways to play together

01

Word packs

Fresh prompts for rainy days, long journeys and tea-time giggles.

02

Your word book

A happy little home for every family word worth remembering.

03

Friendly challenges

Share a prompt, compare answers, keep it kind.

Made for sharing

A noticeboard full of new names

The community corner is warming up. Soon, families will be able to share their favourites and discover everyone else’s best ideas.

Community noticeboard

A new name!Big giggle!Your family's favourites will live here soon.
Walkie
Talkie

From the Hall of Fame

Walkie-Talkie

The original inspiration: a name that tells you exactly what it does, with just the right amount of bounce.

Visit the Hall of Fame →